Tenfold was the BFA Graphic Design show I had presented when I was nearing graduation from East Tennessee State University.
Below is the Artist Statement that goes alongside this body of work.
My graphic design is all about effective communication. Whether this is through the various forms of visual representation such as packaging, typography or branding, a successful design is able to relay a message or represent a product to particular audiences.
I have been lifting cases of beer and boxes of chocolates my whole life. I gained direct exposure to all types of brands and packaging by working in the family store when I was younger. My passion for package design was cemented further by the notion that designs could be changed seasonally with holidays like Valentines Day, Easter and Christmas.
In this body of work, I explored the possibilities of how to individualize one identity in a range of packaging. I created the logo, the brand and an identity that would together unify each of the approaches to the 6 different package designs I was creating that addressed a variety of products from different categories. A special feature of this problem is to use the same identity but maintain an overall visual identity. Of the 6 packages, 3 of the designs I have created address repurposed designs that have a secondary use.
One thing I recognized while designing these packages was that a product and its brand could occasionally conflict. One of the challenges I appreciate as a designers to incorporate the essential information into a visually appealing design.
My work addresses the issues that control the design such as the purpose of the product or service, that target audience, and how the product would function. The work that I have produced for this show is my idea of how effective packaging with visual draw can be redefined to showcase the potential that package design has.