This branding project was for a local client that was wanting a new logo design for their organization.
My goal throughout the design process was to create logo that is memorable and straightforward while looking both professional, authoritative, and established. I wanted these designs to reflect the tone which is fun and dynamic with a sense of pride for our city.
The designs feature key elements that present a direct relation to the sport, providing a visual iteration in accompaniment to the type treatment that shows the name.
Other factors I have highlighted in the logo design include the portrayal of Nashville through the use of graphic illustrations of the “Batman Building”. The vertical strokes illustrated also draw on the symbolism of Nashville as Music City.
A customized typeface enhances the simplicity and confidence of the brand while the tricolor color palette was chosen to create a sense of energy and positivity in addition to the connection it builds to the official logo for the Nashville Soccer Club. The high contrast combination also provides a cleaner aesthetic and increased legibility of the text.