While working as a graphic designer for Froyoz, a local frozen yogurt chain in Knoxville, TN, I produced photographs and design concepts used to advertise products they sold, as well as, graphics for their promotional materials like fliers, leaflets, their website and their social media accounts which I managed.
The images below show photographs which brought my "Design Your Own Cone" concept to life showing the fun and delicious toppings available, in addition to graphics used on their website and illustrations promoting the flavor of the week and catchy-saying graphics used on social media. I also produced large scale promotional materials like the children's Instagram frame and coupons used across the entire chain.
The redesign for the Froyoz website saw a move towards a more modern, clean and simple look while clearly presenting the brand across each page through the use of its unified color palette, product related use of imagery, easy to navigate layout, consistent typography and overall styling.
The movement and response of dynamic components in the design in addition to the speed at which the pages load really provide a professional.