A promotional design project for MTSU's Walker Library advertising and directing people to the various departments within the library. The project required heavy use of photography from each of their respective areas and is intended to be rotated out every few weeks or as needed.
Large-scale prints sized 20"x40" were produced and placed outside the elevators on each floor directing people to the respective locations.
This project is still on-going.
This brand identity project was for a client that was starting a new chiropractic clinic in Edison, New Jersey, a heavily Indian-populated area. The project included logo design, stationery, print materials for advertising and clinic paperwork for patients and staff.
The client required the logo to connect with their own Indian culture, as well as provide an idea of what chiropractic involves. In this case, the spine and outline of the figure create a resemblance to the Hindu God Ganesha.
A brand identity project for a local group of investors in the hospitality industry. The project included a logo design and stationery.
A client owning a local hotel on the Tennessee river required a re-design for their hotel's room keycards. The client requested an illustration with a minimalistic approach that was a clear representation of the hotel's name.
Photo Board Book
This project was about creating a board book with content that reflected a personal interest or hobby.
For this book, sized 4"x4", I used 8"x10" Silver Gelatin prints to span across the spreads to illustrate my love of different types of photography. A cover was created to wrap around the front and back pages while allowing the book to still lay flat.
Sheets of unexposed Silver Gelatin paper were used on the inside covers to offer an element of interactive design, as those pages would change before the viewers eyes over time depending on the amount of light the pages receive.
The Beauty in Our Everyday Lives
A double accordion book that presents a lifestyle comparison of the homes of two friends in a stitched panoramic photo triptych style inspired by photographer David Hilliard.
This is a hardback book wrapped in book cloth, sized 4" in height and 6" in width, made with off-white cover-weight paper which helps the pages stand and allows for viewer interaction. The book opens from the middle and can be pulled out on both sides to present a "walk through" of each environment symmetrically, allowing the viewer to compare and note similarities and differences.
The Alphabet of Confined Things
I created a 4"x4" sized book with a hardback cover using cover-weight paper to form an accordion structure. For content, I displayed the entire alphabet in an uncommon way by taking pictures of objects confined to my house, that resembled letters. Content was printed digitally directly onto the materials which were then attached together manually to create the final book.
While working as a graphic designer for Froyoz, a local frozen yogurt chain in Knoxville, TN, I produced photographs and design concepts used to advertise products they sold, as well as, graphics for their promotional materials like fliers, leaflets, their website and their social media accounts which I managed.
The images below show photographs which brought my "Design Your Own Cone" concept to life showing the fun and delicious toppings available, in addition to graphics used on their website and illustrations promoting the flavor of the week and catchy-saying graphics used on social media. I also produced large scale promotional materials like the children's Instagram frame and coupons used across the entire chain.
The redesign for the Froyoz website saw a move towards a more modern, clean and simple look while clearly presenting the brand across each page through the use of its unified color palette, product related use of imagery, easy to navigate layout, consistent typography and overall styling.
The movement and response of dynamic components in the design in addition to the speed at which the pages load really provide a professional.
Froyoz Website Redesign
Tenfold - A BFA Show
Tenfold was the BFA Graphic Design show I had presented when I was nearing graduation from East Tennessee State University.
Below is the Artist Statement that goes alongside this body of work.
My graphic design is all about effective communication. Whether this is through the various forms of visual representation such as packaging, typography or branding, a successful design is able to relay a message or represent a product to particular audiences.
I have been lifting cases of beer and boxes of chocolates my whole life. I gained direct exposure to all types of brands and packaging by working in the family store when I was younger. My passion for package design was cemented further by the notion that designs could be changed seasonally with holidays like Valentines Day, Easter and Christmas.
In this body of work, I explored the possibilities of how to individualize one identity in a range of packaging. I created the logo, the brand and an identity that would together unify each of the approaches to the 6 different package designs I was creating that addressed a variety of products from different categories. A special feature of this problem is to use the same identity but maintain an overall visual identity. Of the 6 packages, 3 of the designs I have created address repurposed designs that have a secondary use.
One thing I recognized while designing these packages was that a product and its brand could occasionally conflict. One of the challenges I appreciate as a designers to incorporate the essential information into a visually appealing design.
My work addresses the issues that control the design such as the purpose of the product or service, that target audience, and how the product would function. The work that I have produced for this show is my idea of how effective packaging with visual draw can be redefined to showcase the potential that package design has.
Soft Stone Typeface
A handmade serif font that contains the uppercase alphabet with letters from A-Z. The purpose is to convey the message in a straight-forward manner but still charm the inattentive without exaggerations on the structure.