This branding project was for a local client that was wanting a new logo design for their organization.
My goal throughout the design process was to create logo that is memorable and straightforward while looking both professional, authoritative, and established. I wanted these designs to reflect the tone which is fun and dynamic with a sense of pride for our city.
The designs feature key elements that present a direct relation to the sport, providing a visual iteration in accompaniment to the type treatment that shows the name.
Other factors I have highlighted in the logo design include the portrayal of Nashville through the use of graphic illustrations of the “Batman Building”. The vertical strokes illustrated also draw on the symbolism of Nashville as Music City.
A customized typeface enhances the simplicity and confidence of the brand while the tricolor color palette was chosen to create a sense of energy and positivity in addition to the connection it builds to the official logo for the Nashville Soccer Club. The high contrast combination also provides a cleaner aesthetic and increased legibility of the text.
As the graphic designer for MTSU’s Walker Library, my job involves producing marketing collateral for internal use to promote and inform patrons about the various events and activities we have.
Some of the pieces I have produced include large scale printed posters sized 20”x40”, advertising and directing people to the various departments within the library.
Other works include, flyers, web slides, publications (photography and layout assistance) and table-top banner stands.
A logo designed for an internal newsletter for faculty and staff of MTSU’s Walker Library.
Individual vector illustrations of various camera models were created for this MTSU student organization, before a design was composed to highlight the text promoting the club.
This brand identity project was for a client that was starting a new chiropractic clinic in Edison, New Jersey, a heavily Indian-populated area. The project included logo design, stationery, print materials for advertising and clinic paperwork for patients and staff.
The client required the logo to connect with their own Indian culture, as well as provide an idea of what chiropractic involves. In this case, the spine and outline of the figure create a resemblance to the Hindu God Ganesha.
A brand identity project for a local group of investors in the hospitality industry. The project included a logo design and stationery.
A client owning a local hotel on the Tennessee river required a re-design for their hotel's room keycards. The client requested an illustration with a minimalistic approach that was a clear representation of the hotel's name.
While working as a graphic designer for Froyoz, a local frozen yogurt chain in Knoxville, TN, I produced photographs and design concepts used to advertise products they sold, as well as, graphics for their promotional materials like fliers, leaflets, their website and their social media accounts which I managed.
The images below show photographs which brought my "Design Your Own Cone" concept to life showing the fun and delicious toppings available, in addition to graphics used on their website and illustrations promoting the flavor of the week and catchy-saying graphics used on social media. I also produced large scale promotional materials like the children's Instagram frame and coupons used across the entire chain.
The redesign for the Froyoz website saw a move towards a more modern, clean and simple look while clearly presenting the brand across each page through the use of its unified color palette, product related use of imagery, easy to navigate layout, consistent typography and overall styling.
The movement and response of dynamic components in the design in addition to the speed at which the pages load really provide a professional.
Froyoz Website Redesign
Tenfold - A BFA Show
Tenfold was the BFA Graphic Design show I had presented when I was nearing graduation from East Tennessee State University.
Below is the Artist Statement that goes alongside this body of work.
My graphic design is all about effective communication. Whether this is through the various forms of visual representation such as packaging, typography or branding, a successful design is able to relay a message or represent a product to particular audiences.
I have been lifting cases of beer and boxes of chocolates my whole life. I gained direct exposure to all types of brands and packaging by working in the family store when I was younger. My passion for package design was cemented further by the notion that designs could be changed seasonally with holidays like Valentines Day, Easter and Christmas.
In this body of work, I explored the possibilities of how to individualize one identity in a range of packaging. I created the logo, the brand and an identity that would together unify each of the approaches to the 6 different package designs I was creating that addressed a variety of products from different categories. A special feature of this problem is to use the same identity but maintain an overall visual identity. Of the 6 packages, 3 of the designs I have created address repurposed designs that have a secondary use.
One thing I recognized while designing these packages was that a product and its brand could occasionally conflict. One of the challenges I appreciate as a designers to incorporate the essential information into a visually appealing design.
My work addresses the issues that control the design such as the purpose of the product or service, that target audience, and how the product would function. The work that I have produced for this show is my idea of how effective packaging with visual draw can be redefined to showcase the potential that package design has.